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FlushBOOSTing Your Rug Cleaning Business to Profitibility!

6/16/2018

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No acids or souring required to make THESE colors pop when using FlushBOOSTer for Bleeders+Marinator!
Mornin' Suckers! 
Now I am not the sharpest knife in the drawer but I HAVE seen a calculator before.  Remember in Elementary school when teach would bust out the TI___ and we would all learn how to push the buttons and try to come to the same solution to the math problems?  Not everyone in the class 'got' the concept so for those who might be in that situation, let's try to keep 'rug economics' simpler shall we?

I remember when I started rug washing back in 2011-12.  The first thing I noticed was the chemical usage.  Acids for urine and color pop, super sudsy shampoos  for lubricating fibers and suspending soils, dye management this or that if the rug was a bleeder...  Feel me?  I got to the point of efficiency with 5g. buckets to where I would line the edges of my wash floor with pre-mixed this or that based on what I thought each rug needed and with glee, I would dump bucket after bucket down onto the rug, scrub it in, compression roll it around and then squeegee and rinse it all down the sloped floor and into the drain it all went.  At the time, I was simply doing what I had been taught through reading labels, attending courses and watching other cleaners.  Little did I know (at the time) that this was KILLING my profit(s).  This was just the wash portion.  Don't even get me started on fringe detail cost!

Looking back on those days (sloped floors, 5g. bucket parades, compression rollers, etc), I am glad that I experienced them because I can compare then to now.  Many of the newer cleaners who are fortunate enough to be in a position to start with 'pre-made tooling' may not have the 'pocket draining' expenses that I did but you know, that necessitated our little cleaning system here so no complaints!  

I attend classes on occasion where cleaning steps, process, method(s) what have you are discussed and invariably, each cleaner 'learns' to clean to only a couple of lines.  What does that mean?  Basically, if you clean off of a label or the advice of other cleaners without the depth on knowledge that each rug brings, then you clean to a line...  Is this bad? No.  It simply ties you into that particular school of thought but it prevents you from the freedom to add to your skill set.  Learning to clean from a point of: Inspection/identification, risk/reward, chemistry and physics enables a professional cleaner to ACTUALLY become a professional.  True, we offer cleaning tooling and products to assist cleaners along in the 'cleaning process' but the truly GOOD cleaners that I know do not clean off of a label.  They approach each rug differently with the previously outlined set of guidelines.  It takes time, study and practice to get to the point of proficiency but if one is guided by principles rather than 'a line', the next level of artistry is more easily attained.

Economically speaking, the $$ down the drain is budget crushing if you really start to track what, how much and how often you are using cleaning products.  Cleaning product companies are quick to encourage the product to go down the drain.  This is yet another reason for our flat washing concept with The Versa Wash Station.  If water and product are enabled to go through the rug with the assistance of (free) gravity, then less product and water are necessary for the overall process.  Not to mention, the Versa Wash Station is a non-slip, durable surface that does not require refinishing or wash boots:).  The cleaners who have made the leap forward in technology by using The Versa Wash Station nearly always comment back to me that they: Use less water, use less chemistry and more than doubled their production...  Our system here at The Rug Sucker is designed to be: First, the highest quality wash possible.  Second, the most affordable to purchase and maintain.  Third, the most efficient methodology for production of the quality that it delivers. Fourth, flexible enough so that an educated cleaner is not forced into someone else's 'line' of thinking.  Several methods of cleaning are possible with our tooling and I am proud to be a part of what we are doing over here.  

The numbers don't lie.  In my tracking of costs and performance of other chemical rug cleaning lines, FlushBOOSTer cleaning solutions are less than 10% of the cost of the next closest line.  Let that sink in.  That is such an enormous difference that one wonders how that large of a leap was made.  The answer?  The Rug Sucker+Marinator+The Versa Wash Station give you more options to accomplish your washing tasks.  By using less water, MORE efficiently, the need for chemical solutions drops nearly 95%.  Quality goes up and margins go where they belong.  Take this challenge and start to keep record of now much each rug ACTUALLY costs you by the square foot.  I am willing to bet you are paying more than $0.50 per square foot for a basic wash on a natural fiber area rug.  I am hanging out down under a nickel and without re-washes and super happy clients, where is that additional $0.45/sq. ft+ going in your case?  For the average rug of 45 sq ft, that's $20 less that you have to build your business.  ~$50 for a 9x12...  If you wash a dozen rugs per week, fifty weeks out of the year, you gave up a cool $12,000 in potential profit by using old technology.  What IS your chemistry budget for the year?  Ours is currently under $3000 total.  Remember that each pail of FlushBOOSTer+FlushBOOSTer for Bleeders RETURNS over $30,000 in PROFITS if you are pricing at a mere $3.50 per square foot once the pail(s) are used up.  Where I dare ask, can you find numbers like that in our industry?  Answer???  www.flushbooster.com

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**Disclaimer**
Rug Reviver Products are intended for the use of qualified, professional technicians.  Our products are not a substitute for a lack of ability.  If you are not experiencing the results that are clearly displayed on this website, fill out a contact form for additional support or consider attending one of our training/hands-on events.
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How Rug Sucking Was Born, Part One...

2/9/2017

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Rug sucking and Rug Suckers for that matter have not always been a positive distinction.  In 2017 however, it represents the latest technology and innovations in the rug cleaning/washing industry but with a twist...  As the equipment for 'processing' the cleaning tasks regarding area rugs has increased in complexity and price, our world (The Rug Sucking World) has gotten more simplified and quality driven than one might have expected was possible merely 2 years ago.  

As the financial crisis neared its end in the fall of 2010, I found myself in desperate need of a simpler (less regulated) life.  The need for an income to support a small, growing family (now 7 of us) drove me and my wife to start a carpet cleaning company.  We soon learned that area rugs were beyond our skill/tooling level and that our clients needed a better service than we could provide for them while the rugs were still in their home(s).  I had a friend who owned a carpet dealership who lent me his warehouse on the weekends so that I could use the space to provide a better cleaning result for these rugs.  At the time we were using the Pros Choice line of rug cleaning products:  Ultra TLC, Natural Fiber Cleaner and Rug Restorer.  After watching many YouTube videos on the subject, I felt at least qualified to do a good job (at least better than I could have done in the clients home).  Boy was I wrong!  It seemed that the more product and water that I used, the more problems and issues leached out of the rugs.  I did what any 'greenhorn' cleaner would do...  I lightened up on the water and got really good at making the rugs presentable to the clients.  I would spend hours on my knees scrubbing, rinsing, extracting and grooming each rug so that I could deliver them back to my clients for their maximum positive reaction.  I noticed as I cleaned more rugs that each rug was different than the previous and the next in how it responded to the tooling and cleaning products that I was using.  I was spending more time on some rugs than others in reaching the desired results that I was after.  The more research that I did, I determined that what I REALLY needed to do was to learn to 'pit wash' the rugs.  Yeah, that would really set me apart if I could learn how to submerse the rug, remove the urine/contaminants, control/prevent the dyes from migrating and make a whole bunch of bubbles in the pit so that I could get that warm fuzzy feeling that I assumed other cleaners had when they knew what they were doing in the 'wash-pit.'  Wrong again!  My next mistakes came about while learning through trial and error about the amounts of needed water supply, management and disposal of water and all of the suds that I was creating.  I was causing more work for myself than money was being made.  What started out as a simple 'add-on' service for our clients had turned into a giant, soapy mess on the floor in my friends warehouse.  Not being one to start something and not finish it, I decided that if I was going to do this, make money at it and get better at it, I needed my own work space.  We cleared out the 2 car section of our garage at home and I went all out on some PVC fittings and some plastic sheeting to build my very own wash pit.  It wasn't really something that I would be proud to show a client but I was pit washing baby!  We washed on Sundays.  Not every Sunday but it always seemed to be raining.  
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​I would build the pit, we would lay the rug in the pit and fill it with water.  I would add some soapy concoction and with my Rotovac 360 pad driver and a scrubber pad I went to town scrubbing rugs and making suds.  
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​Flipping the now wet (and heavy) rugs was a two person task for the larger rugs and I was lucky to have a wife that isn't afraid of getting her hands dirty.  Our garage had almost the perfect slope so that once the scrubbing was done, I simply removed a couple sections of the PVC and out flowed the water. 
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​ I had a garden hose with a shower head on it and I would fill the rug with water and extract it with my Rotovac followed by a carpet wand.  
​I didn't have a rug squeegee in those days.  My YouTube research had not led me to that level of effective tooling at this point.  When it came time to set the rugs up for drying, the two of us would man handle them onto a 2x4 covered with a 4" PVC pipe connected to a couple pulleys and some rope.  
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​The rugs would almost immediately drip and would continue dripping into the night and even some into the next day!  We added air movers eventually and reached the point that after the third day hanging, the rugs were dry enough to take down.  New problems arose...  The piles dried crusty.  The fringes turned yellowish-brown and some of them even had dyes that had migrated into them.  The crusty pile was usually a simple fix by running a vacuum over the rug in a few directions.  The fringes however required a myriad of water and chemistry that taught me many valuable lessons about cotton, silk and wool that actually made me a better cleaner overall.  In fact, since this time in my career my official title has been that of 'Lead Fringe Detailer' because I was so experienced at it! 
Little did I know that the fringes were telling me that there was an internal problem with the rugs that I was unaware of.  A problem that would later lead to my discovery of The Rug Sucker itself.  The 'ah-ha' moment had not yet arrived but it was starting to sprout as the seed had been planted through all of this additional detailing that I was doing in my garage in the middle of nowhere in Wyoming.​ Things went on like this through the spring, summer and fall that year.  Once winter approached I was forced to make another decision as to not offer rug cleaning through the winter or rent a space so that I could continue my 'add-on service endeavor.'  Tune in for part two in the coming days...  Thanks for reading and SUCK ON!

-Rug Reviver 
Copyright 2017.  All Rights Reserved.
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    Rug Reviver

    Just a cleaner dude who found a passion for the fascinating & primitive world of Oriental & Persian rug washing.

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